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E-Commerce
URBS Roma
The Challenge
URBS Roma e-commerce turnaround: the site ran on WordPress with Elementor and was extremely slow. We completely removed Elementor, rebuilt everything in custom PHP, delivered top-tier SEO overhaul and launched Google Ads, Meta and TikTok campaigns. Optimization and growth work continues.
Strategic Approach
Performance audit and migration from WordPress/Elementor to a lightweight PHP stack while preserving catalog and conversions. Technical SEO plus content, then multi-channel paid media scaling with ongoing monitoring.
Cutting-edge Technology
Custom PHP e-commerce after WordPress migration, optimized Core Web Vitals, advanced SEO architecture, conversion tracking and ongoing Google Ads, Meta Ads and TikTok Ads management.
Key Results
Elite
Page Speed
Top tier
SEO
PHP custom
Stack
Google·Meta·TikTok
Ads attive
Tech Stack
PHPE-CommerceSEO TecnicoGoogle AdsMeta AdsTikTok AdsPerformance
Next Project
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