How to Choose a Google Ads Agency if you are an SME
Choosing the wrong agency can cost you months of budget and lost opportunities. Here's what to look for and what to avoid.
What to Look for in an Agency
Not all agencies are the same. Some are generalists, others specialized. For an SME, it's important to find a partner who understands your specific needs.
Ask for case studies specific to your market, not just enterprise customers.
Clear fees, without surprises. Be wary of anyone who doesn't explain how the fee is calculated.
The account must be YOURS. Be wary of those who want to manage it in a 'black box'.
Clear reports with metrics that matter (ROAS, CPA), not vanity metrics.
Red Flag to Avoid
Some signs should scare you away. If you notice these behaviors, look elsewhere.
Why SMEs Need a Different Partner
Large agencies often treat SMEs as 'smaller' clients. But with smaller budgets, every euro counts more. You need a partner that optimizes with the same care as an enterprise account.
Digital Mirror was created for SMEs. You are not a number, you are a partner. Our success depends on yours.
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